WHAT WE DOTrademarks & Copyrights

CLEAR SKYExpert advice on trademarks

A company’s brand (its trademark), is often its most important asset. We advise our business clients on selecting a brand, and potential pitfalls of branding, such as selecting a trademark that is inappropriate or that can’t be protected. We guide our clients through the trademark registration process. We give exact counsel on the very important use of trademarks.We also litigate trademark disputes.

The use of a trademark as a brand for a company is as important as the selection process. We continue to guide our clients as to the use of their trademarks so that their trademarks have the strongest legal protection.

Eric D. Morton, principal of the firm, has much experience in trademark law. Eric taught trademark law California Western, School of Law and was and was the supervising attorney of that school’s Trademark Clinic. Click here to view a presentation by Eric on the basics of trademarks.

Protect your brand with an international trademark

Protecting a trademark internationally can be crucial to preventing piracy and protecting a brand overseas. We can register your trademarks in more than 80 countries using the system administered by the World Intellectual Property Organization.

Our clients in California often have business interests outside the U.S. And almost every business today has an international presence through the Internet. We can help you file international trademark applications so that your brand is protected in the other countries you reach with your products or services. Call us in Oakland or Carlsbad today for more information.

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CLEAR SKYCopyrights are an important tool for the protection of a businesses’ assets

All businesses own copyrights. They own copyrights for their website content and artwork, company manuals, photographs, and software. These are important properties. Understanding and applying copyright laws can be a powerful tool for protecting these assets.

We train our clients in how to identify and protect their copyrights. Our clients learn how to systematically and routinely register their copyrights. Registration is important for many reasons; most importantly, it is the only means to enforce a copyright against infringement. We meet with business owners and their staff and walk them through the registration process, including what can be registered and how to do so.

We also educate our clients on how to avoid the mistakes of accidentally using copyright protected material of third parties so as to avoid copyright infringement.